Digital marketing is the process of promoting products and services via a variety online channels. You may specialise in social media or search engine optimisation (SEO), implementing strategies that allow websites to be highly ranked in Google search results and draw more people.
Collaboration skills are essential as the job is usually an inter-disciplinary one. You may be working on projects with designers, copywriters or animators. You might also be expected to research your client’s rivals, as this helps you identify which marketing strategies are most effective for their business. You’ll be expected to design campaigns, talk with clients, explore new strategies for digital marketing, and track the effectiveness of current strategies to ensure that they’re delivering value for money.
You could be working on short-term contracts with business owners who require help to develop their brand or advertising campaigns. There could also be longer-term projects that you manage on behalf of a digital marketing company. This could involve creating and monitoring their social media presence or managing their website analytics.
A career in digital marketing will check that suit you if you have an empathy-based nature and are able to put yourself in the shoes of your target audience to understand their needs, wants and issues. Digital marketing is always changing and you need to be able to adapt and learn. As you develop experience, you could decide to pursue a leadership position or become a digital marketer.